Healthcare — Lead Generation
ZYGOTE IVF — 111 LEADS FOR A FREE FERTILITY AWARENESS CAMP
Doctor-led video campaign for a free IVF awareness camp generated 111 qualified leads on ₹32,260 spend across two campaigns.
Campaign Duration
29 Days
Budget Managed
₹32,260
Total Leads
111 Leads
CPL
₹290
HOOK USED :
HOOK USED:
"5th July 2026, aapko dega parent banne ki nayi umeed. Kyunki 5th July ko hum lekar aaye hain IVF Awareness Camp — Free Consultation, Free Sonography, Free Semen Analysis, aur Free Blood Test."
HOOK TYPE: Date Anchor + Hope Hook + Free Value Stack
WHY IT WORKED:
Leading with a specific date — "5th July" — creates instant event urgency. "Nayi umeed" (new hope) speaks directly to the emotional state of couples who have been trying and failing — it promises possibility, not just a service. The four free services stacked together created undeniable value perception. Dr. Shilpi Agarwal's direct camera invite added personal credibility — a real doctor personally inviting you is far more compelling than a generic ad. The combination of date urgency, emotional hope, free value, and doctor credibility drove 111 qualified registrations.
LEAD CAPTURE STRATEGY :
Meta Instant Forms were used with a two-step qualification process to filter genuine attendees from casual clickers. The form displayed all four free services upfront — blood test, sonography, semen analysis, fertility consultation — building perceived value before asking for commitment.
Two qualification questions filtered intent — "Are you interested in attending the FREE Fertility Camp on 5th July?" confirmed active interest, and "Choose Your Preferred Appointment Slot" confirmed they were planning to physically attend. Anyone willing to select a specific time slot was a serious lead — significantly improving follow-up conversion rates for the Zygote IVF team.
CHALLENGE :
Zygote IVF campaigns fall under Meta's restricted healthcare category — strict compliance required at every step. No guaranteed results, no before/after claims, no direct medical promises. The script had to lead with empathy and hope without making any claim that could trigger Meta's ad rejection system.
Running two separate campaigns for the same one-day event meant budget had to be split strategically — ₹14,071 and ₹18,189 across two campaigns. The first campaign at ₹195 CPL outperformed the second at ₹466 CPL significantly, showing that creative and audience selection in the first campaign was stronger. No room for major optimization since the camp date was fixed.
SOLUTION :
The campaign led with Dr. Shilpi Agarwal speaking directly to camera with a date-specific invite — creating a personal connection that generic ads cannot replicate. The script opened with emotional hope before introducing the free services, ensuring viewers felt understood before being presented with an offer.
Two campaigns ran simultaneously targeting couples aged 25–42 in Vasai West, Virar, Nalasopara, and surrounding areas. The first campaign significantly outperformed the second — confirming that the hook and targeting combination in Campaign 1 was more precisely aligned with the right audience. Combined the two campaigns delivered 111 leads on ₹32,260 spend.
More Projects
Healthcare — Lead Generation
ZYGOTE IVF — 111 LEADS FOR A FREE FERTILITY AWARENESS CAMP
Doctor-led video campaign for a free IVF awareness camp generated 111 qualified leads on ₹32,260 spend across two campaigns.
Campaign Duration
29 Days
Budget Managed
₹32,260
Total Leads
111 Leads
CPL
₹290
HOOK USED :
HOOK USED:
"5th July 2026, aapko dega parent banne ki nayi umeed. Kyunki 5th July ko hum lekar aaye hain IVF Awareness Camp — Free Consultation, Free Sonography, Free Semen Analysis, aur Free Blood Test."
HOOK TYPE: Date Anchor + Hope Hook + Free Value Stack
WHY IT WORKED:
Leading with a specific date — "5th July" — creates instant event urgency. "Nayi umeed" (new hope) speaks directly to the emotional state of couples who have been trying and failing — it promises possibility, not just a service. The four free services stacked together created undeniable value perception. Dr. Shilpi Agarwal's direct camera invite added personal credibility — a real doctor personally inviting you is far more compelling than a generic ad. The combination of date urgency, emotional hope, free value, and doctor credibility drove 111 qualified registrations.
LEAD CAPTURE STRATEGY :
Meta Instant Forms were used with a two-step qualification process to filter genuine attendees from casual clickers. The form displayed all four free services upfront — blood test, sonography, semen analysis, fertility consultation — building perceived value before asking for commitment.
Two qualification questions filtered intent — "Are you interested in attending the FREE Fertility Camp on 5th July?" confirmed active interest, and "Choose Your Preferred Appointment Slot" confirmed they were planning to physically attend. Anyone willing to select a specific time slot was a serious lead — significantly improving follow-up conversion rates for the Zygote IVF team.
CHALLENGE :
Zygote IVF campaigns fall under Meta's restricted healthcare category — strict compliance required at every step. No guaranteed results, no before/after claims, no direct medical promises. The script had to lead with empathy and hope without making any claim that could trigger Meta's ad rejection system.
Running two separate campaigns for the same one-day event meant budget had to be split strategically — ₹14,071 and ₹18,189 across two campaigns. The first campaign at ₹195 CPL outperformed the second at ₹466 CPL significantly, showing that creative and audience selection in the first campaign was stronger. No room for major optimization since the camp date was fixed.
SOLUTION :
The campaign led with Dr. Shilpi Agarwal speaking directly to camera with a date-specific invite — creating a personal connection that generic ads cannot replicate. The script opened with emotional hope before introducing the free services, ensuring viewers felt understood before being presented with an offer.
Two campaigns ran simultaneously targeting couples aged 25–42 in Vasai West, Virar, Nalasopara, and surrounding areas. The first campaign significantly outperformed the second — confirming that the hook and targeting combination in Campaign 1 was more precisely aligned with the right audience. Combined the two campaigns delivered 111 leads on ₹32,260 spend.
More Projects
Healthcare — Lead Generation
ZYGOTE IVF — 111 LEADS FOR A FREE FERTILITY AWARENESS CAMP
Doctor-led video campaign for a free IVF awareness camp generated 111 qualified leads on ₹32,260 spend across two campaigns.
Campaign Duration
29 Days
Budget Managed
₹32,260
Total Leads
111 Leads
CPL
₹290
HOOK USED :
HOOK USED:
"5th July 2026, aapko dega parent banne ki nayi umeed. Kyunki 5th July ko hum lekar aaye hain IVF Awareness Camp — Free Consultation, Free Sonography, Free Semen Analysis, aur Free Blood Test."
HOOK TYPE: Date Anchor + Hope Hook + Free Value Stack
WHY IT WORKED:
Leading with a specific date — "5th July" — creates instant event urgency. "Nayi umeed" (new hope) speaks directly to the emotional state of couples who have been trying and failing — it promises possibility, not just a service. The four free services stacked together created undeniable value perception. Dr. Shilpi Agarwal's direct camera invite added personal credibility — a real doctor personally inviting you is far more compelling than a generic ad. The combination of date urgency, emotional hope, free value, and doctor credibility drove 111 qualified registrations.
LEAD CAPTURE STRATEGY :
Meta Instant Forms were used with a two-step qualification process to filter genuine attendees from casual clickers. The form displayed all four free services upfront — blood test, sonography, semen analysis, fertility consultation — building perceived value before asking for commitment.
Two qualification questions filtered intent — "Are you interested in attending the FREE Fertility Camp on 5th July?" confirmed active interest, and "Choose Your Preferred Appointment Slot" confirmed they were planning to physically attend. Anyone willing to select a specific time slot was a serious lead — significantly improving follow-up conversion rates for the Zygote IVF team.
CHALLENGE :
Zygote IVF campaigns fall under Meta's restricted healthcare category — strict compliance required at every step. No guaranteed results, no before/after claims, no direct medical promises. The script had to lead with empathy and hope without making any claim that could trigger Meta's ad rejection system.
Running two separate campaigns for the same one-day event meant budget had to be split strategically — ₹14,071 and ₹18,189 across two campaigns. The first campaign at ₹195 CPL outperformed the second at ₹466 CPL significantly, showing that creative and audience selection in the first campaign was stronger. No room for major optimization since the camp date was fixed.
SOLUTION :
The campaign led with Dr. Shilpi Agarwal speaking directly to camera with a date-specific invite — creating a personal connection that generic ads cannot replicate. The script opened with emotional hope before introducing the free services, ensuring viewers felt understood before being presented with an offer.
Two campaigns ran simultaneously targeting couples aged 25–42 in Vasai West, Virar, Nalasopara, and surrounding areas. The first campaign significantly outperformed the second — confirming that the hook and targeting combination in Campaign 1 was more precisely aligned with the right audience. Combined the two campaigns delivered 111 leads on ₹32,260 spend.