Automobile — WhatsApp Campaign
OSM GOREGAON TOURIST — 857 WHATSAPP INQUIRIES AT ₹13 CPL
Conversational AI script for a tourist car dealership generated 857 qualified WhatsApp conversations on ₹11,845 spend — with Meta's Opportunity Score at 91 confirming strong campaign health.
Campaign Duration
5 May 2026 — Ongoing
Budget Managed
₹11,845
Total Leads
857 Leads
CPL
₹13.82
HOOK USED:
Customer: "Mujhe tourist car business start karna hai — kaunsi gaadi lena sahi rahega? Finance ka process kaise rahega?"
Salesperson: "Sir, Om Sai Motors mein all brands tourist permit cars milti hain — Wagnor, Dzire Tour, Ertiga, Aura, Rumion. SBI Finance ke saath minimum down payment, fast approval, simple documentation. Kuch hi dinon mein chabi aapke haath mein hogi."
HOOK TYPE: Conversational Hook + Problem-Solution Format
WHY IT WORKED: Instead of a voiceover listing features, the script opened with the exact question every T-Permit buyer is already thinking. The viewer felt they were overhearing a real conversation — not watching an ad. Every objection raised by the customer character was an objection the viewer was carrying. Resolving them through dialogue made the solution feel credible, not promotional. Hook rate of 17% on broad targeting confirms the format stopped the right audience effectively.
LEAD CAPTURE STRATEGY:
Om Sai Motors used WhatsApp Traffic objective instead of a traditional lead form — clicking the ad opened a direct WhatsApp conversation with the showroom team instantly. This removed form-filling friction entirely and connected interested buyers to a salesperson in real time.
The conversational script primed buyers for a WhatsApp interaction before they even clicked — the ad itself was a conversation, so continuing on WhatsApp felt natural. The sales team could share specific vehicle photos, tourist permit documentation guidance, SBI Finance details, and delivery timelines — all within a single WhatsApp thread. This format shortened the sales cycle significantly for a category where buyers need multiple questions answered before committing.
Challenge :
Tourist permit car buyers are a highly specific audience — not everyone wants to start a commercial vehicle business. Generic automobile ads targeting broad audiences waste budget on buyers with no T-Permit intent. The campaign used broad targeting (20–52, all genders) deliberately — relying on the script's specificity to self-filter the right audience rather than using narrow interest targeting.
The second challenge was the creative format risk. A dialogue-based conversational script had never been tested on this account before. Customer-salesperson roleplay ads are uncommon in the Goregaon automobile market — the format either resonates deeply or feels staged. There was no prior data to validate the approach. The script had to feel genuinely conversational, not scripted — one wrong line would break the authenticity the entire format depended on.
SOLUTION + RESULTS
The script was built as a natural conversation between a buyer and a salesperson — not a traditional voiceover ad. Every line addressed a real objection the T-Permit buyer carries: which vehicle, which brand, finance process, down payment, documentation, delivery time. By resolving all objections within the ad itself, the buyer arrived at WhatsApp already informed and pre-qualified — reducing the sales team's effort significantly.
Broad targeting was chosen deliberately — with a script specific enough to self-select the right audience, Meta's algorithm was trusted to distribute to the most responsive users across a wide demographic. The results validated this approach — 857 conversations at ₹13.82 CPL on broad targeting with Meta's own Opportunity Score of 91 confirming strong campaign health and optimization potential.
Campaign started 5 May 2026. Currently active. Results shown as of 25 Jul 2026.
More Projects
Automobile — WhatsApp Campaign
OSM GOREGAON TOURIST — 857 WHATSAPP INQUIRIES AT ₹13 CPL
Conversational AI script for a tourist car dealership generated 857 qualified WhatsApp conversations on ₹11,845 spend — with Meta's Opportunity Score at 91 confirming strong campaign health.
Campaign Duration
5 May 2026 — Ongoing
Budget Managed
₹11,845
Total Leads
857 Leads
CPL
₹13.82
HOOK USED:
Customer: "Mujhe tourist car business start karna hai — kaunsi gaadi lena sahi rahega? Finance ka process kaise rahega?"
Salesperson: "Sir, Om Sai Motors mein all brands tourist permit cars milti hain — Wagnor, Dzire Tour, Ertiga, Aura, Rumion. SBI Finance ke saath minimum down payment, fast approval, simple documentation. Kuch hi dinon mein chabi aapke haath mein hogi."
HOOK TYPE: Conversational Hook + Problem-Solution Format
WHY IT WORKED: Instead of a voiceover listing features, the script opened with the exact question every T-Permit buyer is already thinking. The viewer felt they were overhearing a real conversation — not watching an ad. Every objection raised by the customer character was an objection the viewer was carrying. Resolving them through dialogue made the solution feel credible, not promotional. Hook rate of 17% on broad targeting confirms the format stopped the right audience effectively.
LEAD CAPTURE STRATEGY:
Om Sai Motors used WhatsApp Traffic objective instead of a traditional lead form — clicking the ad opened a direct WhatsApp conversation with the showroom team instantly. This removed form-filling friction entirely and connected interested buyers to a salesperson in real time.
The conversational script primed buyers for a WhatsApp interaction before they even clicked — the ad itself was a conversation, so continuing on WhatsApp felt natural. The sales team could share specific vehicle photos, tourist permit documentation guidance, SBI Finance details, and delivery timelines — all within a single WhatsApp thread. This format shortened the sales cycle significantly for a category where buyers need multiple questions answered before committing.
Challenge :
Tourist permit car buyers are a highly specific audience — not everyone wants to start a commercial vehicle business. Generic automobile ads targeting broad audiences waste budget on buyers with no T-Permit intent. The campaign used broad targeting (20–52, all genders) deliberately — relying on the script's specificity to self-filter the right audience rather than using narrow interest targeting.
The second challenge was the creative format risk. A dialogue-based conversational script had never been tested on this account before. Customer-salesperson roleplay ads are uncommon in the Goregaon automobile market — the format either resonates deeply or feels staged. There was no prior data to validate the approach. The script had to feel genuinely conversational, not scripted — one wrong line would break the authenticity the entire format depended on.
SOLUTION + RESULTS
The script was built as a natural conversation between a buyer and a salesperson — not a traditional voiceover ad. Every line addressed a real objection the T-Permit buyer carries: which vehicle, which brand, finance process, down payment, documentation, delivery time. By resolving all objections within the ad itself, the buyer arrived at WhatsApp already informed and pre-qualified — reducing the sales team's effort significantly.
Broad targeting was chosen deliberately — with a script specific enough to self-select the right audience, Meta's algorithm was trusted to distribute to the most responsive users across a wide demographic. The results validated this approach — 857 conversations at ₹13.82 CPL on broad targeting with Meta's own Opportunity Score of 91 confirming strong campaign health and optimization potential.
Campaign started 5 May 2026. Currently active. Results shown as of 25 Jul 2026.
More Projects
Automobile — WhatsApp Campaign
OSM GOREGAON TOURIST — 857 WHATSAPP INQUIRIES AT ₹13 CPL
Conversational AI script for a tourist car dealership generated 857 qualified WhatsApp conversations on ₹11,845 spend — with Meta's Opportunity Score at 91 confirming strong campaign health.
Campaign Duration
5 May 2026 — Ongoing
Budget Managed
₹11,845
Total Leads
857 Leads
CPL
₹13.82
HOOK USED:
Customer: "Mujhe tourist car business start karna hai — kaunsi gaadi lena sahi rahega? Finance ka process kaise rahega?"
Salesperson: "Sir, Om Sai Motors mein all brands tourist permit cars milti hain — Wagnor, Dzire Tour, Ertiga, Aura, Rumion. SBI Finance ke saath minimum down payment, fast approval, simple documentation. Kuch hi dinon mein chabi aapke haath mein hogi."
HOOK TYPE: Conversational Hook + Problem-Solution Format
WHY IT WORKED: Instead of a voiceover listing features, the script opened with the exact question every T-Permit buyer is already thinking. The viewer felt they were overhearing a real conversation — not watching an ad. Every objection raised by the customer character was an objection the viewer was carrying. Resolving them through dialogue made the solution feel credible, not promotional. Hook rate of 17% on broad targeting confirms the format stopped the right audience effectively.
LEAD CAPTURE STRATEGY:
Om Sai Motors used WhatsApp Traffic objective instead of a traditional lead form — clicking the ad opened a direct WhatsApp conversation with the showroom team instantly. This removed form-filling friction entirely and connected interested buyers to a salesperson in real time.
The conversational script primed buyers for a WhatsApp interaction before they even clicked — the ad itself was a conversation, so continuing on WhatsApp felt natural. The sales team could share specific vehicle photos, tourist permit documentation guidance, SBI Finance details, and delivery timelines — all within a single WhatsApp thread. This format shortened the sales cycle significantly for a category where buyers need multiple questions answered before committing.
Challenge :
Tourist permit car buyers are a highly specific audience — not everyone wants to start a commercial vehicle business. Generic automobile ads targeting broad audiences waste budget on buyers with no T-Permit intent. The campaign used broad targeting (20–52, all genders) deliberately — relying on the script's specificity to self-filter the right audience rather than using narrow interest targeting.
The second challenge was the creative format risk. A dialogue-based conversational script had never been tested on this account before. Customer-salesperson roleplay ads are uncommon in the Goregaon automobile market — the format either resonates deeply or feels staged. There was no prior data to validate the approach. The script had to feel genuinely conversational, not scripted — one wrong line would break the authenticity the entire format depended on.
SOLUTION + RESULTS
The script was built as a natural conversation between a buyer and a salesperson — not a traditional voiceover ad. Every line addressed a real objection the T-Permit buyer carries: which vehicle, which brand, finance process, down payment, documentation, delivery time. By resolving all objections within the ad itself, the buyer arrived at WhatsApp already informed and pre-qualified — reducing the sales team's effort significantly.
Broad targeting was chosen deliberately — with a script specific enough to self-select the right audience, Meta's algorithm was trusted to distribute to the most responsive users across a wide demographic. The results validated this approach — 857 conversations at ₹13.82 CPL on broad targeting with Meta's own Opportunity Score of 91 confirming strong campaign health and optimization potential.
Campaign started 5 May 2026. Currently active. Results shown as of 25 Jul 2026.