Real Estate — Lead Generation
SANDSTONE SOKHA — 1,087 LEADS AT ₹124 CPL IN 130 DAYS
Dimension-specific hook for a spacious residential project in Nalasopara West generated 1,087 leads on ₹1.35 lakh spend — with Campaign 1 still active after 130 days.
Campaign Duration
17 Mar 2026 — Ongoing
Budget Managed
₹1,35,766
Total Leads
1,087 Leads
CPL
₹124.90
HOOK USED:
"Nalasopara West mein itna spacious flat apne shayad hi dekha hoga — 9'6" x 16'6" ka living room, 9'6" x 11'6" ka bedroom, aur 8'0" x 11'6" ka kitchen. Aur price sunke toh aur bhi hairan ho jaoge — 1BHK sirf ₹32 lacs se."
HOOK TYPE: Stat / Number Hook + Price Contrast + Disbelief Breaker
WHY IT WORKED:
This hook did something no other real estate script in this portfolio did — it named the exact room dimensions in feet and inches. Not "spacious living room" — but "9'6" x 16'6" ka living room." That level of specificity bypasses the buyer's skepticism filter completely. A vague claim can be doubted. A measurement cannot. The buyer who has lived in a cramped 8x10 living room instantly understood what 9'6" x 16'6" means — and that understanding created desire before any price was mentioned. "Aur price sunke toh aur bhi hairan ho jaoge" then built anticipation — making the price reveal feel like a payoff rather than a pitch. The combination of dimensional proof and price surprise created a two-stage hook that kept viewers engaged through both stages. Campaign 1 running for 130 days with consistent CPL confirms the dimensional hook maintained audience interest far beyond the typical 30-60 day creative fatigue window.
LEAD CAPTURE STRATEGY:
Meta Instant Forms with Higher Intent setting were used to qualify buyers across two configurations. The form headline — "Big Size 1 & 2 BHK Homes in Nalasopara West from ₹35 Lacs" — reinforced the space narrative from the hook immediately after click, maintaining the size-first positioning throughout the buyer journey.
Key USPs in the form — Nalasopara Railway Station 5 minutes, D-Mart and schools nearby, rooftop lifestyle amenities — covered connectivity and lifestyle concerns after the space hook established interest. The two-tier dropdown — 1BHK at ₹35L flat cost and 2BHK at ₹46L flat cost — qualified buyers by configuration and confirmed budget range before submission. "Flat Cost" pricing in the dropdown was a trust signal — buyers in this market are wary of hidden charges, and flat cost positioning reduced that friction at the form stage.
Challenge :
Nalasopara West has multiple projects competing for the same buyer profile — first-time buyers and upgrade seekers in the ₹30L–₹50L range. SV Paradise was running simultaneously in the same market with a similar carpet area angle. The challenge was differentiating Sandstone Sokha from SV Paradise — two projects with overlapping USPs targeting the same geography.
The second challenge was sustaining campaign performance across 130 days without audience fatigue. Most campaigns in this budget range exhaust their primary audience within 45-60 days, causing CPL to spike. The creative had to be strong enough to maintain consistent engagement across a much longer campaign duration.
SOLUTION + RESULTS:
Where SV Paradise led with "biggest carpet area" as a general claim, Sandstone Sokha led with exact room dimensions — a more specific and verifiable version of the same insight. The dimension-first approach gave buyers a concrete mental image rather than an abstract size promise. A buyer can picture a 9'6" x 16'6" living room. They cannot picture "biggest carpet area."
Two campaigns were run across the campaign period — Campaign 1 generated 1,019 leads at ₹123 CPL and remains active at 130 days. Campaign 2 tested an alternate approach generating 68 leads at ₹149 CPL before being switched off — confirming Campaign 1's creative and targeting combination was significantly stronger. Budget was consolidated into Campaign 1 which continues delivering consistent lead flow.
More Projects
Real Estate — Lead Generation
SANDSTONE SOKHA — 1,087 LEADS AT ₹124 CPL IN 130 DAYS
Dimension-specific hook for a spacious residential project in Nalasopara West generated 1,087 leads on ₹1.35 lakh spend — with Campaign 1 still active after 130 days.
Campaign Duration
17 Mar 2026 — Ongoing
Budget Managed
₹1,35,766
Total Leads
1,087 Leads
CPL
₹124.90
HOOK USED:
"Nalasopara West mein itna spacious flat apne shayad hi dekha hoga — 9'6" x 16'6" ka living room, 9'6" x 11'6" ka bedroom, aur 8'0" x 11'6" ka kitchen. Aur price sunke toh aur bhi hairan ho jaoge — 1BHK sirf ₹32 lacs se."
HOOK TYPE: Stat / Number Hook + Price Contrast + Disbelief Breaker
WHY IT WORKED:
This hook did something no other real estate script in this portfolio did — it named the exact room dimensions in feet and inches. Not "spacious living room" — but "9'6" x 16'6" ka living room." That level of specificity bypasses the buyer's skepticism filter completely. A vague claim can be doubted. A measurement cannot. The buyer who has lived in a cramped 8x10 living room instantly understood what 9'6" x 16'6" means — and that understanding created desire before any price was mentioned. "Aur price sunke toh aur bhi hairan ho jaoge" then built anticipation — making the price reveal feel like a payoff rather than a pitch. The combination of dimensional proof and price surprise created a two-stage hook that kept viewers engaged through both stages. Campaign 1 running for 130 days with consistent CPL confirms the dimensional hook maintained audience interest far beyond the typical 30-60 day creative fatigue window.
LEAD CAPTURE STRATEGY:
Meta Instant Forms with Higher Intent setting were used to qualify buyers across two configurations. The form headline — "Big Size 1 & 2 BHK Homes in Nalasopara West from ₹35 Lacs" — reinforced the space narrative from the hook immediately after click, maintaining the size-first positioning throughout the buyer journey.
Key USPs in the form — Nalasopara Railway Station 5 minutes, D-Mart and schools nearby, rooftop lifestyle amenities — covered connectivity and lifestyle concerns after the space hook established interest. The two-tier dropdown — 1BHK at ₹35L flat cost and 2BHK at ₹46L flat cost — qualified buyers by configuration and confirmed budget range before submission. "Flat Cost" pricing in the dropdown was a trust signal — buyers in this market are wary of hidden charges, and flat cost positioning reduced that friction at the form stage.
Challenge :
Nalasopara West has multiple projects competing for the same buyer profile — first-time buyers and upgrade seekers in the ₹30L–₹50L range. SV Paradise was running simultaneously in the same market with a similar carpet area angle. The challenge was differentiating Sandstone Sokha from SV Paradise — two projects with overlapping USPs targeting the same geography.
The second challenge was sustaining campaign performance across 130 days without audience fatigue. Most campaigns in this budget range exhaust their primary audience within 45-60 days, causing CPL to spike. The creative had to be strong enough to maintain consistent engagement across a much longer campaign duration.
SOLUTION + RESULTS:
Where SV Paradise led with "biggest carpet area" as a general claim, Sandstone Sokha led with exact room dimensions — a more specific and verifiable version of the same insight. The dimension-first approach gave buyers a concrete mental image rather than an abstract size promise. A buyer can picture a 9'6" x 16'6" living room. They cannot picture "biggest carpet area."
Two campaigns were run across the campaign period — Campaign 1 generated 1,019 leads at ₹123 CPL and remains active at 130 days. Campaign 2 tested an alternate approach generating 68 leads at ₹149 CPL before being switched off — confirming Campaign 1's creative and targeting combination was significantly stronger. Budget was consolidated into Campaign 1 which continues delivering consistent lead flow.
More Projects
Real Estate — Lead Generation
SANDSTONE SOKHA — 1,087 LEADS AT ₹124 CPL IN 130 DAYS
Dimension-specific hook for a spacious residential project in Nalasopara West generated 1,087 leads on ₹1.35 lakh spend — with Campaign 1 still active after 130 days.
Campaign Duration
17 Mar 2026 — Ongoing
Budget Managed
₹1,35,766
Total Leads
1,087 Leads
CPL
₹124.90
HOOK USED:
"Nalasopara West mein itna spacious flat apne shayad hi dekha hoga — 9'6" x 16'6" ka living room, 9'6" x 11'6" ka bedroom, aur 8'0" x 11'6" ka kitchen. Aur price sunke toh aur bhi hairan ho jaoge — 1BHK sirf ₹32 lacs se."
HOOK TYPE: Stat / Number Hook + Price Contrast + Disbelief Breaker
WHY IT WORKED:
This hook did something no other real estate script in this portfolio did — it named the exact room dimensions in feet and inches. Not "spacious living room" — but "9'6" x 16'6" ka living room." That level of specificity bypasses the buyer's skepticism filter completely. A vague claim can be doubted. A measurement cannot. The buyer who has lived in a cramped 8x10 living room instantly understood what 9'6" x 16'6" means — and that understanding created desire before any price was mentioned. "Aur price sunke toh aur bhi hairan ho jaoge" then built anticipation — making the price reveal feel like a payoff rather than a pitch. The combination of dimensional proof and price surprise created a two-stage hook that kept viewers engaged through both stages. Campaign 1 running for 130 days with consistent CPL confirms the dimensional hook maintained audience interest far beyond the typical 30-60 day creative fatigue window.
LEAD CAPTURE STRATEGY:
Meta Instant Forms with Higher Intent setting were used to qualify buyers across two configurations. The form headline — "Big Size 1 & 2 BHK Homes in Nalasopara West from ₹35 Lacs" — reinforced the space narrative from the hook immediately after click, maintaining the size-first positioning throughout the buyer journey.
Key USPs in the form — Nalasopara Railway Station 5 minutes, D-Mart and schools nearby, rooftop lifestyle amenities — covered connectivity and lifestyle concerns after the space hook established interest. The two-tier dropdown — 1BHK at ₹35L flat cost and 2BHK at ₹46L flat cost — qualified buyers by configuration and confirmed budget range before submission. "Flat Cost" pricing in the dropdown was a trust signal — buyers in this market are wary of hidden charges, and flat cost positioning reduced that friction at the form stage.
Challenge :
Nalasopara West has multiple projects competing for the same buyer profile — first-time buyers and upgrade seekers in the ₹30L–₹50L range. SV Paradise was running simultaneously in the same market with a similar carpet area angle. The challenge was differentiating Sandstone Sokha from SV Paradise — two projects with overlapping USPs targeting the same geography.
The second challenge was sustaining campaign performance across 130 days without audience fatigue. Most campaigns in this budget range exhaust their primary audience within 45-60 days, causing CPL to spike. The creative had to be strong enough to maintain consistent engagement across a much longer campaign duration.
SOLUTION + RESULTS:
Where SV Paradise led with "biggest carpet area" as a general claim, Sandstone Sokha led with exact room dimensions — a more specific and verifiable version of the same insight. The dimension-first approach gave buyers a concrete mental image rather than an abstract size promise. A buyer can picture a 9'6" x 16'6" living room. They cannot picture "biggest carpet area."
Two campaigns were run across the campaign period — Campaign 1 generated 1,019 leads at ₹123 CPL and remains active at 130 days. Campaign 2 tested an alternate approach generating 68 leads at ₹149 CPL before being switched off — confirming Campaign 1's creative and targeting combination was significantly stronger. Budget was consolidated into Campaign 1 which continues delivering consistent lead flow.