Real Estate — Lead Generation
SUNSHINE RESIDENCY — 1,623 LEADS AT ₹27 CPL
Meta Ads lead generation campaign for a ready-to-move G+18 tower in Vasai East generated 1,623 leads on ₹45,148 spend — with CPL dropping from ₹33 to ₹24 through creative iteration.
Campaign Duration
Apr 2026 — Ongoing
Budget Managed
₹45,148
Total Leads
1,623 Leads
CPL
₹27.82
HOOK USED :
"Ready to move flat — OC received. Sirf ₹1.5 lakh down payment. Yeh hai Sunshine Residency — G+18 storey tower, Vasai East mein."
Hook Type:- Possession Window + Financial Entry Point + Scale Proof
"OC received" is the most powerful three words in under-construction market — it eliminates the single biggest fear of real estate buyers: waiting for possession that never comes. Leading with this proof before mentioning price or amenities built instant trust. "Sirf ₹1.5 lakh down payment" then removed the financial barrier — a number almost any serious buyer can arrange immediately. The sequence worked because trust came before the ask. By the time "₹1.5 lakh" was mentioned the viewer already believed the project was real and ready — making the low entry point feel like an opportunity, not a gimmick. G+18 storey closed the hook with scale credibility — proving this wasn't a small builder's project.
LEAD CAPTURE STRATEGY :
Meta Instant Forms with Higher Intent setting were used to qualify buyers across three configuration options. The form displayed the project's core USPs upfront — ready to move, OC received, ₹1.5L down payment, G+18 premium tower, Vasai Station 10 mins — building confidence before asking for personal details.
The qualification dropdown offered three price-based options — 1RK at ₹18.41L, 1BHK at ₹27.81L, and 2BHK at ₹43.11L — all inclusive. This three-tier approach captured leads across multiple budget segments in a single campaign, maximizing reach without compromising lead quality. Every lead who submitted had already selected their budget range and confirmed their configuration preference.
Challenge :
Vasai East is a saturated market with 20+ projects running Meta ads simultaneously. Every project claims "affordable homes" and "prime location" — making it nearly impossible to differentiate on generic claims alone. The campaign needed a hook that cut through the noise by addressing the buyer's primary fear directly.
The second challenge was running two creative formats simultaneously — a static creative ad and a video ad — and managing budget allocation between them. The static creative delivered 567 leads at ₹33 CPL while the video ad delivered 1,056 leads at ₹24 CPL — a significant performance gap that required identifying which format resonated better with the target audience and reallocating budget accordingly.
SOLUTION + RESULTS:
The campaign was built around the one USP no competitor could match — possession is ready right now. Instead of promising future possession like every under-construction project, Sunshine Residency could prove it with OC received. The hook led with this proof, then immediately reduced the financial barrier with the ₹1.5L down payment angle.
Two creative formats were tested simultaneously — a static creative and a video ad. The video ad significantly outperformed at ₹24.82 CPL vs ₹33.40 CPL for static — confirming that video format with the voiceover script drove higher intent engagement. Budget was shifted toward the video campaign as performance data emerged. Combined total — 1,623 leads on ₹45,148 spend across both campaigns.
Campaign is Currently active. Results shown as of July 2026.
More Projects
Real Estate — Lead Generation
SUNSHINE RESIDENCY — 1,623 LEADS AT ₹27 CPL
Meta Ads lead generation campaign for a ready-to-move G+18 tower in Vasai East generated 1,623 leads on ₹45,148 spend — with CPL dropping from ₹33 to ₹24 through creative iteration.
Campaign Duration
Apr 2026 — Ongoing
Budget Managed
₹45,148
Total Leads
1,623 Leads
CPL
₹27.82
HOOK USED :
"Ready to move flat — OC received. Sirf ₹1.5 lakh down payment. Yeh hai Sunshine Residency — G+18 storey tower, Vasai East mein."
Hook Type:- Possession Window + Financial Entry Point + Scale Proof
"OC received" is the most powerful three words in under-construction market — it eliminates the single biggest fear of real estate buyers: waiting for possession that never comes. Leading with this proof before mentioning price or amenities built instant trust. "Sirf ₹1.5 lakh down payment" then removed the financial barrier — a number almost any serious buyer can arrange immediately. The sequence worked because trust came before the ask. By the time "₹1.5 lakh" was mentioned the viewer already believed the project was real and ready — making the low entry point feel like an opportunity, not a gimmick. G+18 storey closed the hook with scale credibility — proving this wasn't a small builder's project.
LEAD CAPTURE STRATEGY :
Meta Instant Forms with Higher Intent setting were used to qualify buyers across three configuration options. The form displayed the project's core USPs upfront — ready to move, OC received, ₹1.5L down payment, G+18 premium tower, Vasai Station 10 mins — building confidence before asking for personal details.
The qualification dropdown offered three price-based options — 1RK at ₹18.41L, 1BHK at ₹27.81L, and 2BHK at ₹43.11L — all inclusive. This three-tier approach captured leads across multiple budget segments in a single campaign, maximizing reach without compromising lead quality. Every lead who submitted had already selected their budget range and confirmed their configuration preference.
Challenge :
Vasai East is a saturated market with 20+ projects running Meta ads simultaneously. Every project claims "affordable homes" and "prime location" — making it nearly impossible to differentiate on generic claims alone. The campaign needed a hook that cut through the noise by addressing the buyer's primary fear directly.
The second challenge was running two creative formats simultaneously — a static creative ad and a video ad — and managing budget allocation between them. The static creative delivered 567 leads at ₹33 CPL while the video ad delivered 1,056 leads at ₹24 CPL — a significant performance gap that required identifying which format resonated better with the target audience and reallocating budget accordingly.
SOLUTION + RESULTS:
The campaign was built around the one USP no competitor could match — possession is ready right now. Instead of promising future possession like every under-construction project, Sunshine Residency could prove it with OC received. The hook led with this proof, then immediately reduced the financial barrier with the ₹1.5L down payment angle.
Two creative formats were tested simultaneously — a static creative and a video ad. The video ad significantly outperformed at ₹24.82 CPL vs ₹33.40 CPL for static — confirming that video format with the voiceover script drove higher intent engagement. Budget was shifted toward the video campaign as performance data emerged. Combined total — 1,623 leads on ₹45,148 spend across both campaigns.
Campaign is Currently active. Results shown as of July 2026.
More Projects
Real Estate — Lead Generation
SUNSHINE RESIDENCY — 1,623 LEADS AT ₹27 CPL
Meta Ads lead generation campaign for a ready-to-move G+18 tower in Vasai East generated 1,623 leads on ₹45,148 spend — with CPL dropping from ₹33 to ₹24 through creative iteration.
Campaign Duration
Apr 2026 — Ongoing
Budget Managed
₹45,148
Total Leads
1,623 Leads
CPL
₹27.82
HOOK USED :
"Ready to move flat — OC received. Sirf ₹1.5 lakh down payment. Yeh hai Sunshine Residency — G+18 storey tower, Vasai East mein."
Hook Type:- Possession Window + Financial Entry Point + Scale Proof
"OC received" is the most powerful three words in under-construction market — it eliminates the single biggest fear of real estate buyers: waiting for possession that never comes. Leading with this proof before mentioning price or amenities built instant trust. "Sirf ₹1.5 lakh down payment" then removed the financial barrier — a number almost any serious buyer can arrange immediately. The sequence worked because trust came before the ask. By the time "₹1.5 lakh" was mentioned the viewer already believed the project was real and ready — making the low entry point feel like an opportunity, not a gimmick. G+18 storey closed the hook with scale credibility — proving this wasn't a small builder's project.
LEAD CAPTURE STRATEGY :
Meta Instant Forms with Higher Intent setting were used to qualify buyers across three configuration options. The form displayed the project's core USPs upfront — ready to move, OC received, ₹1.5L down payment, G+18 premium tower, Vasai Station 10 mins — building confidence before asking for personal details.
The qualification dropdown offered three price-based options — 1RK at ₹18.41L, 1BHK at ₹27.81L, and 2BHK at ₹43.11L — all inclusive. This three-tier approach captured leads across multiple budget segments in a single campaign, maximizing reach without compromising lead quality. Every lead who submitted had already selected their budget range and confirmed their configuration preference.
Challenge :
Vasai East is a saturated market with 20+ projects running Meta ads simultaneously. Every project claims "affordable homes" and "prime location" — making it nearly impossible to differentiate on generic claims alone. The campaign needed a hook that cut through the noise by addressing the buyer's primary fear directly.
The second challenge was running two creative formats simultaneously — a static creative ad and a video ad — and managing budget allocation between them. The static creative delivered 567 leads at ₹33 CPL while the video ad delivered 1,056 leads at ₹24 CPL — a significant performance gap that required identifying which format resonated better with the target audience and reallocating budget accordingly.
SOLUTION + RESULTS:
The campaign was built around the one USP no competitor could match — possession is ready right now. Instead of promising future possession like every under-construction project, Sunshine Residency could prove it with OC received. The hook led with this proof, then immediately reduced the financial barrier with the ₹1.5L down payment angle.
Two creative formats were tested simultaneously — a static creative and a video ad. The video ad significantly outperformed at ₹24.82 CPL vs ₹33.40 CPL for static — confirming that video format with the voiceover script drove higher intent engagement. Budget was shifted toward the video campaign as performance data emerged. Combined total — 1,623 leads on ₹45,148 spend across both campaigns.
Campaign is Currently active. Results shown as of July 2026.