Automobile — WhatsApp Campaign
OSM GOREGAON — 745 WHATSAPP INQUIRIES AT ₹13 CPL
WhatsApp traffic campaign for a multi-brand vehicle dealership generated 745 qualified conversations on ₹10,302 spend in 71 days — with broad targeting and a low down payment hook.
Campaign Duration
May 2026 — Ongoing
Budget Managed
₹10,302
Total Leads
745 Leads
CPL
₹13.83
HOOK USED :
"Sirf ₹4,999 ke down payment par le jao apni nayi bike ghar — aaj se ride shuru. Om Sai Motors, Goregaon — yahan milti hain top brands ki bikes, scooters aur cars — sab ek hi jagah."
HOOK TYPE:- Financial Entry Point + Value Stack + Multi-Brand Anchor
WHY IT WORKED:- "Sirf ₹4,999 down payment" is a number almost anyone can arrange — it removes the single biggest barrier to vehicle purchase instantly. "Aaj se ride shuru" converts a future purchase into an immediate lifestyle upgrade — the buyer mentally starts riding before they've even clicked. Multi-brand positioning — bikes, scooters, and cars all in one place — broadened the appeal across the entire target demographic. Exchange offer addressed buyers who feel stuck with an old vehicle. Free accessories stack added tangible value on top of an already low entry point. Broad targeting (20–52, all genders) worked because the hook was written to appeal to anyone considering a vehicle purchase — not a niche segment.
LEAD CAPTURE STRATEGY :
Om Sai Motors used a WhatsApp Traffic objective — clicking the ad opened a direct WhatsApp conversation with the showroom team instantly. This removed form-filling friction entirely and connected interested buyers to a salesperson in real time.
WhatsApp worked specifically for this dealership profile — vehicle buyers want to ask questions, see specific models, check EMI options, and negotiate. A lead form can't support this conversation. WhatsApp could. The sales team could share vehicle photos, EMI calculations, exchange valuations, and confirm test ride bookings — all within a single conversation thread, shortening the sales cycle from days to hours.
Challenge :
Goregaon is a competitive automobile market with multiple dealerships running ads across the same area. Generic "best deals" and "lowest EMI" claims had become invisible to buyers who see them daily. The campaign needed a specific, credible number that stopped the scroll — not a vague promise.
Broad targeting (age 20–52, all genders) presented a creative challenge — the script had to appeal to a first-time bike buyer, a family looking for a scooter, and someone considering a car upgrade simultaneously. Most dealership ads pick one segment and ignore the rest. This campaign had to speak to all three without losing specificity.
SOLUTION + RESULTS :
The script was structured to work across all buyer segments simultaneously — ₹4,999 down payment appeals to first-time buyers, exchange offer appeals to existing vehicle owners, multi-brand range appeals to family buyers, and free accessories stack appeals to everyone. Each line of the script served a different buyer persona without making the overall message feel scattered.
Broad targeting was chosen deliberately — with a strong enough hook and low enough entry point, letting Meta's algorithm find the right buyers across a wide audience was more efficient than narrow interest-based targeting. The results confirmed this — 745 conversations at ₹13.83 CPL on broad targeting across 71 days with no audience fatigue.
Campaign started 5 May 2026. Currently active. Results shown as of 15 July 2026.
More Projects
Automobile — WhatsApp Campaign
OSM GOREGAON — 745 WHATSAPP INQUIRIES AT ₹13 CPL
WhatsApp traffic campaign for a multi-brand vehicle dealership generated 745 qualified conversations on ₹10,302 spend in 71 days — with broad targeting and a low down payment hook.
Campaign Duration
May 2026 — Ongoing
Budget Managed
₹10,302
Total Leads
745 Leads
CPL
₹13.83
HOOK USED :
"Sirf ₹4,999 ke down payment par le jao apni nayi bike ghar — aaj se ride shuru. Om Sai Motors, Goregaon — yahan milti hain top brands ki bikes, scooters aur cars — sab ek hi jagah."
HOOK TYPE:- Financial Entry Point + Value Stack + Multi-Brand Anchor
WHY IT WORKED:- "Sirf ₹4,999 down payment" is a number almost anyone can arrange — it removes the single biggest barrier to vehicle purchase instantly. "Aaj se ride shuru" converts a future purchase into an immediate lifestyle upgrade — the buyer mentally starts riding before they've even clicked. Multi-brand positioning — bikes, scooters, and cars all in one place — broadened the appeal across the entire target demographic. Exchange offer addressed buyers who feel stuck with an old vehicle. Free accessories stack added tangible value on top of an already low entry point. Broad targeting (20–52, all genders) worked because the hook was written to appeal to anyone considering a vehicle purchase — not a niche segment.
LEAD CAPTURE STRATEGY :
Om Sai Motors used a WhatsApp Traffic objective — clicking the ad opened a direct WhatsApp conversation with the showroom team instantly. This removed form-filling friction entirely and connected interested buyers to a salesperson in real time.
WhatsApp worked specifically for this dealership profile — vehicle buyers want to ask questions, see specific models, check EMI options, and negotiate. A lead form can't support this conversation. WhatsApp could. The sales team could share vehicle photos, EMI calculations, exchange valuations, and confirm test ride bookings — all within a single conversation thread, shortening the sales cycle from days to hours.
Challenge :
Goregaon is a competitive automobile market with multiple dealerships running ads across the same area. Generic "best deals" and "lowest EMI" claims had become invisible to buyers who see them daily. The campaign needed a specific, credible number that stopped the scroll — not a vague promise.
Broad targeting (age 20–52, all genders) presented a creative challenge — the script had to appeal to a first-time bike buyer, a family looking for a scooter, and someone considering a car upgrade simultaneously. Most dealership ads pick one segment and ignore the rest. This campaign had to speak to all three without losing specificity.
SOLUTION + RESULTS :
The script was structured to work across all buyer segments simultaneously — ₹4,999 down payment appeals to first-time buyers, exchange offer appeals to existing vehicle owners, multi-brand range appeals to family buyers, and free accessories stack appeals to everyone. Each line of the script served a different buyer persona without making the overall message feel scattered.
Broad targeting was chosen deliberately — with a strong enough hook and low enough entry point, letting Meta's algorithm find the right buyers across a wide audience was more efficient than narrow interest-based targeting. The results confirmed this — 745 conversations at ₹13.83 CPL on broad targeting across 71 days with no audience fatigue.
Campaign started 5 May 2026. Currently active. Results shown as of 15 July 2026.
More Projects
Automobile — WhatsApp Campaign
OSM GOREGAON — 745 WHATSAPP INQUIRIES AT ₹13 CPL
WhatsApp traffic campaign for a multi-brand vehicle dealership generated 745 qualified conversations on ₹10,302 spend in 71 days — with broad targeting and a low down payment hook.
Campaign Duration
May 2026 — Ongoing
Budget Managed
₹10,302
Total Leads
745 Leads
CPL
₹13.83
HOOK USED :
"Sirf ₹4,999 ke down payment par le jao apni nayi bike ghar — aaj se ride shuru. Om Sai Motors, Goregaon — yahan milti hain top brands ki bikes, scooters aur cars — sab ek hi jagah."
HOOK TYPE:- Financial Entry Point + Value Stack + Multi-Brand Anchor
WHY IT WORKED:- "Sirf ₹4,999 down payment" is a number almost anyone can arrange — it removes the single biggest barrier to vehicle purchase instantly. "Aaj se ride shuru" converts a future purchase into an immediate lifestyle upgrade — the buyer mentally starts riding before they've even clicked. Multi-brand positioning — bikes, scooters, and cars all in one place — broadened the appeal across the entire target demographic. Exchange offer addressed buyers who feel stuck with an old vehicle. Free accessories stack added tangible value on top of an already low entry point. Broad targeting (20–52, all genders) worked because the hook was written to appeal to anyone considering a vehicle purchase — not a niche segment.
LEAD CAPTURE STRATEGY :
Om Sai Motors used a WhatsApp Traffic objective — clicking the ad opened a direct WhatsApp conversation with the showroom team instantly. This removed form-filling friction entirely and connected interested buyers to a salesperson in real time.
WhatsApp worked specifically for this dealership profile — vehicle buyers want to ask questions, see specific models, check EMI options, and negotiate. A lead form can't support this conversation. WhatsApp could. The sales team could share vehicle photos, EMI calculations, exchange valuations, and confirm test ride bookings — all within a single conversation thread, shortening the sales cycle from days to hours.
Challenge :
Goregaon is a competitive automobile market with multiple dealerships running ads across the same area. Generic "best deals" and "lowest EMI" claims had become invisible to buyers who see them daily. The campaign needed a specific, credible number that stopped the scroll — not a vague promise.
Broad targeting (age 20–52, all genders) presented a creative challenge — the script had to appeal to a first-time bike buyer, a family looking for a scooter, and someone considering a car upgrade simultaneously. Most dealership ads pick one segment and ignore the rest. This campaign had to speak to all three without losing specificity.
SOLUTION + RESULTS :
The script was structured to work across all buyer segments simultaneously — ₹4,999 down payment appeals to first-time buyers, exchange offer appeals to existing vehicle owners, multi-brand range appeals to family buyers, and free accessories stack appeals to everyone. Each line of the script served a different buyer persona without making the overall message feel scattered.
Broad targeting was chosen deliberately — with a strong enough hook and low enough entry point, letting Meta's algorithm find the right buyers across a wide audience was more efficient than narrow interest-based targeting. The results confirmed this — 745 conversations at ₹13.83 CPL on broad targeting across 71 days with no audience fatigue.
Campaign started 5 May 2026. Currently active. Results shown as of 15 July 2026.